12 Fascinating Facts About Apple and Steve Jobs
With its distinctively designed smartphones, computers, tablets, music players and other tech products, Apple stands as testimony to how much impact an organization's unified vision can make on the world. There's never a lack of news or buzz about the Cupertino, Calif.-based company with the iconic "once-bitten" apple logo, but the following 12 intriguing facts about Apple—and its brilliant and often quirky co-founder Steve Jobs—may still surprise you. (For starters, Jobs was incredibly rich, but his total wealth didn't come close to that of his high-tech contemporaries.) The Apple story is about numbers, of course, but it goes beyond that: The company has always seemed to be about more than profit statements and product lines. And much of that story is driven by Apple's determination to remain true to its core values by making tech products for everyone—not just techies. "Apple's stylish, user-friendly products [create] a greater willingness to spend time online, to blog, to tweet, to have constant access to a handheld computer," wrote The Economist, upon Jobs' death on Oct. 5, 2011. "Mr. Jobs did more than create the demand for Apple products; he drove entire markets."