How to Drive BYOD in Your Organization

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BYOD and mobile app management

BYOD is running ahead of organizational thinking and regulatory policy. So, how can companies ensure they're driving the change rather than trying to catch up?

Evaluate MDM and MAM.

Some solution providers have focused on what they are calling BYOD 2.0—or the movement from managing the entire device to managing the business applications and the data. The impetus behind this move is the difficulty in applying security across different devices running on different platforms. In addition, employees struggle with the enterprise control imposed on their personal devices, applications and information. The primary objective with MDM is to manage and secure the endpoint device itself, including protecting data at rest. MAM builds on this, adding a new set of frameworks that enable IT organizations to wrap security around enterprise applications—thereby shifting focus from device level to application level. MAM allows the enterprise to manage only its own subset of the overall data and applications on the device, while management of the device, personal data and applications is left to the device owner.

Determine cost and ROI.

Organizations that have implemented BYOD programs are reporting increased productivity and employee satisfaction. Hard evidence is emerging to support these increased productivity claims in the form of employee time savings. For example, Intel reports an hour saved per day for 23,500 BYOD employees, which amounts to $700 million in added productivity.

At the same time, however, early claims that BYOD would save companies money are being called into question. Implementation and support costs required to manage in a BYOD world are going up. As with many digital initiatives pursued by companies (social, for instance), traditional ROI is sometimes difficult to calculate.

A number of softer benefits are associated with BYOD (innovation, employee satisfaction, speed, agility, etc.) that by themselves justify the move to BYOD. But all too often, companies look for the hard ROI to justify investment.

It goes back to clarity in goals and objectives: Know why you are enabling BYOD and understand how to measure progress against those goals.

Separately, each of these components accounts for a piece of the BYOD puzzle. To effectively create a comprehensive, holistic BYOD strategy, executives need to understand how this puzzle comes together.

Executives need to consider the various elements, work with internal stakeholders, evaluate risk and measure reward. In doing so, they will define what BYOD means for their business and begin to establish industrywide best practices. 

Frank Diana heads the Digital Enterprise Solutions team at Tata Consultancy Services.

This article was originally published on 2013-07-23
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