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Marketing Strategies Need a Digital Boost

Many organizations aren't doing enough with digital technologies to maximize the impact of marketing, according to a recent survey from Wipro Limited and Forbes Insights. You'd think that IT would be considered a prime candidate for input and support here, but many executives said the technology department is too busy to provide much help. "Executives today face a bewildering array of digital... Read More >

 
 

Taking a Bite Out of Tech's Big Apple

Today's consumer-centric business environment—with BYOD, apps and digital tools—has Apple's fingerprints all over it. That isn't about to change anytime soon. Read More >

 
 

IT Execs Target Mobility's Business Potential

IT leaders express overall satisfaction with the adoption of mobile applications within their companies, according to a recent survey from Apperian. And the resulting "2014 Executive Enterprise Mobility Report" reveals that CIOs have high hopes about the positive impact of mobile investments on business processes, employee satisfaction, cost savings and competitive advantage. Security, however,... Read More >

 
 

Here Comes Windows 9's Killer App

Cortana is a top-notch virtual assistant. But here’s the most important fact: Windows 9’s killer app is Cortana, and Cortana’s killer app is Windows 9. Read More >

 
 

Why Conference Calls Aren't Always Productive

When you're on a conference call, do you ever get the sense that some participants seem distracted—or even mentally MIA? There's a good reason for that, as more than four out of five employees admit to working on unrelated tasks while on a conference call, according to a survey  from InterCall. It's especially easy to do this while off-site on a smartphone, which may be why 64 percent... Read More >

 
 
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