Why Companies Need Better Collaboration Tools

By Dennis McCafferty  |  Posted 2015-09-08 Email

The vast majority of business leaders said their organization would greatly benefit if their employees could work more flexibly and collaboratively, according to a recent survey from Google for Work and Raconteur. The resulting report, "Working Better Together: A Study of Collaboration and Innovation in the Workplace," reveals that collaboration enhances planning, decision making and problem solving. It also paves the way for more innovation—another key cultural quality cited in the research as a "must have" to boost customer engagement, while improving work systems and processes. The IT department was viewed as the most influential innovation driver. However, a significant share of survey participants listed the current limitations of technology systems as a main barrier to an effective innovation strategy. "We know that modern employees, especially digital natives, love work tools that make sharing and collaborating as easy as using consumer apps," according to the report. "But upper management and IT departments can be slow in adopting the tools workers really need. As a result, there's often a gap between the innovation and collaboration a business wants and what employees are able to deliver." Senior staff and C-level executives from nearly 260 North American companies took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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