Why the Hiring Process Isn't Working
With numerous studies indicating that IT hiring is on the rise, it's more critical than ever for companies to get better at finding the best candidates for their job openings. Unfortunately, recent survey data accumulated by the ADP Research Institute indicates a growing chasm between job seekers and the companies recruiting them. Despite the abundance of recruiting solutions and social media platforms available to bring employers and applicants together, neither side appears to be pleased with the resulting processes—but for completely different reasons. For instance, job seekers are frustrated with how long the hiring process takes, while employers say their recruitment systems are letting them down. The bottom line, ADP contends, is that it's up to employers to create a positive experience for job seekers. "Employers need to understand that their recruiting methodologies contribute to their brand perception," said Tony Marzulli, ADP's vice president of product management for talent solutions. "Even in tight job markets, candidates are going to select those employers whose brands align most with the experiences they have come to expect as good online consumers." In other words, companies need to think of job applicants as customers and treat them accordingly. A whitepaper detailing ADP's findings, which were culled from two surveys of more than 3,000 workers in midsize and large U.S. companies, can be downloaded here.