Why the Digital Transformation Is Stuck in Neutral

By Dennis McCafferty  |  Posted 2016-06-29 Email

The majority of IT decision-makers fear that their company may be losing ground to competitors in launching a digital transformation, according to a recent survey from Progress. The accompanying report, "Are Businesses Really Digitally Transforming, or Living in Digital Denial?" indicates that relatively few organizations are fully immersed in digital strategy programs. However, they realize that these programs serve a vital purpose in improving customer experiences, expanding market reach and uncovering new revenue streams. To create a more effective digital customer experience, they must overcome barriers such as a lack of centralized strategy and governance, cultural resistance and even an overreliance on the IT team to deliver  customer-focused strategies. "It's easy for an organization to overlook the need for change, but the data is clear—businesses must move toward a digital strategy that will benefit the customer experience and engagement, improve efficiency and increase organizational excellence—or inevitably become a distant memory," according to the report. "With many thought leaders hesitating, digital transformation presents a wide-open field to any business looking to advance. The question is: Who will succeed in not only adopting the right technology solutions, but also in leading the organizational shifts necessary to succeed?'' More than 700 digital decision-makers took part in the research, which was conducted by Loudhouse.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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