Why IT Teams Are Facing a Tough Digital Transition

By Dennis McCafferty  |  Posted 2016-03-18 Email

While most IT executives surveyed said it's critical to transition to a digital business model to support the needs of customers and employees, only a minority of them think they're doing a good job of it, according to a recent survey from Unisys. The resulting report, "Navigating the Digital Business Transformation," points out that a fully realized digital business model will enable innovation and create new revenue opportunities. However, a lack of automation tools and needed IT skill sets is creating obstacles. At the same time, technology executives admit that their departments can get overwhelmed when attempting to satisfy ever-increasing user demands for better data integration and analytics tools and mobile device support. "IT decision-makers need to understand that while the two constituencies that digital business serves—customers and end users—are different, both groups want to access information quickly and easily," according to the report. "Whether it's account information, purchase records or product specs, the data should be easy to find and even to reconfigure if users require a different view." Nearly 190 global IT executives took part in the research, which was conducted by IDG Research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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