Who's Sharing Control of Tech With IT Leaders?

By Dennis McCafferty  |  Posted 2015-11-16 Email

The majority of organizations are extending technology oversight duties to departments outside of the IT organization, according to a recent research from PwC. The resulting "Global 2015 Digital IQ Survey" reveals that most digital spending is actually funded from the budgets of non-tech departments. This speaks to the increasingly collaborative nature of IT strategizing, with more organizations viewing technology management as something to be shared enterprisewide. Because of the shift, companies aren't as likely to view their CIO as the leader of all digital initiatives in the near future. CIOs, in turn, will continue to increase their input into business-focused efforts. When doing so, they will need to work on their relationship with their company's CMO, a partnership that survey respondents said isn't as good or productive as it should be. "Being on the proverbial 'same page' means there's greater likelihood to maximize investments," according to the report, thereby "enabling the organization to identify areas of overlap and bring to light any resource gaps that could derail efforts. … Productive relationships [within] the executive team are essential to maximizing value from investments. This collaboration is especially vital when it comes to the CIO and CMO." Nearly 2,000 global business and IT executives took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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