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Top 12 Tech Companies With Green Initiatives

By Dennis McCafferty  |  Posted 2015-05-29
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    Top 12 Tech Companies With Green Initiatives

    Top 12 Tech Companies With Green Initiatives

    By Dennis McCafferty

Many of the best-known technology companies are leading the way in green initiatives, according to a recent survey from Brand Keys. The brand research consultancy has released a list of the top 50 environmentally friendly organizations ("deemed authentically and resolutely 'green' by their customers"), and we're presenting the top 12 tech companies here. Their efforts cover a wide range of admirable sustainability practices, including ambitious recycling programs and the installation of low-energy systems in data centers. In many cases, they're motivated by cost savings and, of course, a concern for our planet. But there are sales objectives in play here too, as many customers are demanding a commitment to green technology. "As the number of companies trying to co-opt the environmental movement for their brands have grown," explains Robert Passikoff, president of Brand Keys, "so too have the number of skeptical consumers. Most consumers have heard such promises before and—in the face of increased expectations—have begun to demand authenticity. They understand that the technology exists, and more and more consumers feel that all brands need is the will to make it so." More than 36,600 consumers took part in the research. (The following tech companies are listed in alphabetical order, as is the list of 50 brands.)

Dennis McCafferty is a freelance writer for Baseline Magazine.
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