How to Gain a Digital Edge for Your Business

How to Gain a Digital Edge for Your Business

How to Gain a Digital Edge for Your Business

Scout for Mash-Up Opportunities  Disparate information should connect previously disconnected processes, products and activities, such as connecting "smart car" data and insurance companies.

Digital technology now dominates more than one-half of our business operations, but only one-quarter of companies attribute any revenue to these assets. To get the most out of digital efforts and resources, businesses must make connections among people, places and information to transform processes, business models, and customer and user experiences. An ebook from Gartner titled "The Digital Edge: Exploiting Information and Technology for Business Advantage" (Gartner/Available now) examines in-depth how to pursue this objective so that optimal tech performance maximizes business-driven goals. Authors Mark McDonald and Andy Rowsell-Jones indicate that building a digital edge involves much more than just putting a Web facade on a brick-and-mortar operation. It's about identifying digital value, getting the just-right resources in place and then creating leadership teams that will ensure your organization effectively takes advantage of new opportunities. Both authors are vice president/director-level executives with Gartner, specializing in technology and business strategies.

Dennis McCafferty is a freelance writer for Baseline Magazine.
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