How Outdated Technology Impedes Business Growth

 
 
By Dennis McCafferty  |  Posted 2017-03-22 Email
 
 
 
 
 
 
 
 
 
 

Only a minority of technology and business leaders believe that their organization can achieve its vision for growth, according to a recent survey from PointSource. The accompanying report, "Executing Digital Transformation," discloses that technology-related issues are contributing significantly to these sentiments: The presence of—and reliance on—legacy systems is disrupting the progress of new digital initiatives, the findings reveal. Employees and managers usually must access at least four IT systems to gain a holistic view of all internal users, and they often cannot pursue all their business needs on all required tech platforms. In addition, it takes too long for tech initiatives to get off the ground. Given this, it should not be a surprise that overall dissatisfaction with tech capabilities remains high. Clearly, when it comes to digital modernization, many companies now face a grow-or-die scenario. "Organizations can no longer rely on outdated digital solutions and expect to meet the demands of their digitally savvy users," according to the report. "Stakeholders must make changes, recognizing that today's digital experience extends to many channels and devices, and that users have come to expect a cohesive experience that meets their needs, regardless of context or point of interaction. The ability to perform across a wide variety of interaction points requires an updated digital strategy and infrastructure with full support of an entire organization." A total of 300 IT, marketing and operations decision-makers took part in the research.

 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.
 
 
 
 
 
 

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