dcsimg
 
 

How IT Plays a Greater Role in Marketing

 
 
Previous
How IT Plays a Greater Role in Marketing
Next

How IT Plays a Greater Role in Marketing

Up to Speed  One in five CEOs receives weekly updates on marketing measurements.

The line between marketing and IT continues to blur, according to a recent survey from Ifbyphone, which specializes in voice-based marketing automation solutions. Credit the very top of the corporate chain for this development: CEOs are asking for "more, more, more" when it comes to data that accurately captures marketing's impact on business. Given this, marketing departments are hiring more full-time tech positions, spurring the emergence of what's called a "growth hacker": a professional who brings to the table marketing, product and tech experience and skills. "This reflects the innovation that is taking place in marketing measurement and the rapid pace of evolving measurement strategies," says Irv Shapiro, CEO of Ifbyphone. "It's clear that growth hackers are championing innovative ways to measure marketing. [As a result], marketing leaders can take credit directly for revenue and new customers, and confidently answer the CEO's tough ROI questions." More than 400 marketing executives took part in the research.

 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.
 
 
 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that baselinemag.com may send you Baselinemag offers via email, phone and text message, as well as email offers about other products and services that Baselinemag believes may be of interest to you. Baselinemag will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit