Employee Engagement: How to Keep Top Talent

By Dennis McCafferty  |  Posted 2016-08-02 Email

While most corporate leaders believe they are committed to employees, many workers feel disconnected, and a significant number of them indicate that they're likely to strike out on their own in the future, according to a recent survey from PwC. The accompanying report, "Work-Life 3.0: Understanding How We'll Work Next," states that very few professionals believe their opinions matter at their companies or that their contributions are appreciated. Also, learning and development opportunities on the job are limited or nonexistent. So, it should come as no surprise that a notable share of staffers expect to have a new employer within the next six months. Also, a significant number of employees expect to give up full-time employment and work independently. To hire and keep good employees, organizations will need to find new ways to engage an ever-shifting workforce—one that values work-life balance and telecommuting, while dismissing traditional office relics such as the eight-hour workday. "Today's workforce—a cross-section of Boomers, Gen X, Millennials and Gen Z—has distinct wants, needs and ways of thinking," according to the report. "This has increased the level of leadership complexity and requires more tailored solutions catering to desires for both flexibility and autonomy, and for a more stable work environment and paycheck. … As talent wars continue, employers must remain innovative in how they attract, engage and retain top talent. A strong employer brand, employee value proposition and organizational culture are critical to the success of talent acquisition processes." A total of 1,385 U.S. workers and 200 C-level executives took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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