Ten Ways to Get More Out of Twitter
With more than 500 million active users and $140 million in revenue, Twitter has certainly arrived. Yet, many professionals remain confused about how to maximize the time they spend on this vastly popular social media site. The book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time (McGraw-Hill Professional/available now, www.thetaooftwitter.com) promises to demystify the process. Author Mark Schaefer, who also wrote the book Return on Influence, reveals that the "Zen" of increasing your followers isn't as difficult as you may imagine. Actually, there are all kinds of built-in Twitter mechanisms that will instantly increase your profile and status—but you have to take advantage of them. The key is to present yourself as a professional who has something of value to offer followers. Schaefer is an educator, business consultant and author. His blog, www.businessesgrow.com, has been named one of Ad Age's Top 100 blogs in the world.