Ten Tips for Pitching Winning Proposals
Crisp, concise proposals that produce results can help elevate your standing at work, but cultivating the perfect elevator pitch isn't easy. In the book Small Message, Big Impact: The Elevator Speech Effect (www.smallmessagebigimpact.com) (Portfolio/available now), author Terri Sjodin takes readers through a step-by-step tutorial on the art of producing brief but winning pitches. Sjodin illustrates how perfecting the pitch is critical in today's business environment where executives and colleagues are busier than ever. And short doesn't mean easy. It's far more challenging to effectively present your arguments in a minute or two than it is to give an hour-long talk. "The elevator speech is such a seemingly simple concept," she says, "yet so many people get it wrong ... It's hard to say what you want to say in fewer words." Sjodin is principal/founder of Sjodin Communications, a public speaking, sales training and consulting firm.