12 Tech Companies With the Best Reputations
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12 Tech Companies With the Best Reputation
The technology industry enjoys the best overall reputation of any sector, and these 12 tech companies were rated the best in a poll of 23,000 Americans. -
Best in Class
78% of the Americans surveyed have a positive impression about the technology industry, which is the best among sectors. -
"Positive Impression" Drivers
Products/services: 79.9 (score out of 100), Vision/leadership: 78.1, Workplace environment: 77.9, Financial performance: 77.2, Emotional appeal: 75.9 -
How Other Sectors Fare on Reputation
Retail: 63%, Consumer products: 61%, Manufacturing: 54%, Automotive: 51%, Energy: 46% -
Image Issues
Just 18% of Americans have a favorable impression of the government sector. That's only two percentage points higher than the tobacco industry's rating. -
Inquiring Minds
53% said they proactively seek information about companies they do business with, and 37% decided not to do business with a firm based on something they learned. -
Top Risks to Company Reputations
Lying/misrepresenting facts about a product or service: 80%, Intentional wrongdoing or illegal activity: 80%, Security and data breaches: 74% -
Top Three Tech Firms With the Best Reputations
Amazon: 83.96 (RQ), Apple: 83.03, Google: 82.97 -
Tech Firms Rated 4 Through 6
Samsung: 80.44, Microsoft: 78.57, Netflix: 77.98 -
Tech Firms Rated 7 Through 9
Sony: 77.58, eBay: 76.51, IBM: 75.43 -
Tech Firms Rated 10 Through 12
LG: 75.32, HP: 72.93, Dell: 72.76
The technology industry enjoys the best overall reputation of any sector, according to a recent survey from the Harris Poll. The research focuses on what Harris defines as a company's Reputation Quotient (RQ)—essentially a measurement of the general public's positive sentiments about an organization or brand. Companies were ranked according to the following categories: social responsibility, emotional appeal, products and/or services, vision and leadership, financial performance and workplace environment. We're presenting the top 12 tech companies here. Clearly, a business' reputation makes a difference, especially in an era when customers are more likely than ever to make consumer choices based on information readily available online and on social networks. "Best-in-class companies demonstrate that corporate reputation matters to your customers, employees, potential hires, business partners and investors," said Sarah Simmons, senior reputation consultant at Nielsen, which owns the Harris Poll. "Not only does it matter, but corporate reputation is critically important to measure and understand in the context of your company's business goals. A positive reputation can provide competitive advantages and help your company achieve its objectives, while a poor one can obstruct your ability to execute against your business plan." More than 23,000 Americans took part in the research.