Subscribe Archives >

LEGO Education Builds a Winning Marketing Strategy

3 days ago | by Samuel Greengard

The popular toy manufacturer deployed an automated solution integrated with its CRM system to boost its marketing capabilities and build a better sales model. Read More



  • Top Ten Tech Leaders, Influencers and Visionaries
    In the "old days"—about 10 years ago—the world's most influential technology leaders blazed new paths in software and hardware design with respect to traditional computers, laptops and smartphones. But with disruptive technologies...
  • What Innovative People & Companies Do Differently
    Everyone talks about being innovative, but do you and your IT teams really have what it takes to propose and pursue pioneering ideas that are both disruptive and profitable? A new survey from McKinsey & Co. highlights the following eight...
  • Drawing a Line Between Employer & Employee Rights
    Employees should have the freedom to make their own choices without fear of employer reprisals, but presenting workers with healthy options is smart business.
  • What Qualities Define a Successful Leader?
    Having a good work attitude is considered the top attribute of organizational leaders, according to a recent survey from the Leveraging Genius Institute of Gap International. So, while you should certainly take pride in your technology knowledge,...
  • Why Companies Should Care About Employees' Weight
    An increasing number of U.S. workers surveyed said they've gained weight in their current jobs, and professional and business services employees and IT workers are at the top of the list for packing on the pounds, according to a recent survey from...
  • Millennial Workers Put Data at Risk
    It's estimated that Millennials will make up 50 percent of the workforce by 2020. While younger workers bring fresh ideas and new enthusiasm into the mix, they also introduce new and different values, as well as additional risks. A recently released...
  • What Professionals Can Learn From 'Star Wars'
    The "Force" is certainly with the Star Wars film franchise: The movies have grossed more than $4 billion, while toy sales have nearly tripled that. But, beyond big profits, the series has generated an enviable karma with arguably the most devoted...
  • Tech Firms That Offer First-Rate Employee Benefits
    During the week, you spend most of your waking hours at work—49 hours on average for salaried workers—so smart companies are doing what they can to create a pleasant work environment and provide a good benefits package. Given the...
  • Data Is the New Currency
    In the digital age, the concept of currency is changing, and a powerful form of digital currency is radically redefining business and IT. The currency? Data.
  • How IT Aligns With Business and User Needs
    The majority of technology professionals say they're increasingly aligning to their organization's business goals, according to a recent survey from PMG. The resulting "2015 PMG Benchmark IT and the UX" study indicates that business leaders are...

Intelligence Archives >

Manage your Newsletters: Login   Register My Newsletters

Thanks for your registration, follow us on our social networks to keep up-to-date