How Digital Leaders Distinguish Themselves

By Dennis McCafferty
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    How Digital Leaders Distinguish Themselves

    How Digital Leaders Distinguish Themselves

    Leading companies view digital transformation as a core business goal, rather than a strictly technology objective. Find out how these efforts are paying off.

For many organizations, the digital transformation has become an enterprise-wide effort—as much a key business enabler as a technology initiative, according to a recent survey from SAP. The resulting "SAP Digital Transformation Executive Study: 4 Ways Leaders Set Themselves Apart," distinguishes digital transformation "leader" companies from the rest of the pack. It defines these leaders as companies that, among other characteristics, prioritize transformation as a way to reinvent business models; connect customer-based efforts to business processes enterprise-wide; and invest in next-generation technology using a bimodal architecture (focused on stability and agility) that enables them to run business efficiently, while also staying ahead of the competition. It's not a surprise that these leaders are out in front in adopting big data analytics, the internet of things (IoT), artificial intelligence (AI) and machine-learning solutions, among other emerging tech innovations. "Leaders are creating and nurturing a digital mindset that encourages bold change," according to the report. "They're giving responsibility for those changes to teams that look at projects not as incremental improvements in isolated pockets of the business, but as opportunities to unify and improve the entire enterprise. They're also investing in new technologies and much-needed talent so they can deliver the digital improvements customers are clamoring for and build on them for even greater productivity and organizational efficiencies. And by doing so, they're ensuring that their entire organization becomes—and remains—agile enough to remain in the lead." More than 3,100 global executives took part in the research, which was conducted by Oxford Economics.

This article was originally published on 2017-08-07
Dennis McCafferty is a freelance writer for Baseline Magazine.
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