Innovation Archives


How CMOs Are Gearing Up for a Data Explosion

The emergence of big data and other technology disruptions is putting pressure on chief marketing officers (CMOs) to rethink their strategic direction, according to a recent survey from IBM's Institute for Business Value. The accompanying report, "Redefining Markets: Insights from the Global C-Suite Study - The CMO Perspective," indicates that only a minority of CMOs feel prepared to deal with... Read More >


How Smart Technology Will Shake Up the Workplace

Anticipating that innovative smart technologies will significantly increase companies' revenues over the next five years, the vast majority of organizations are adopting these solutions, according to a recent survey from Avanade. While its potential impact on ROI is astonishing, smart tech also promises to profoundly transform workplace cultures and staffing strategies, findings reveal. For... Read More >


What Is Driving the Digital Economy?

Technologies by themselves are not playing the biggest role in supporting and growing the digital economy: New business models are playing the greatest role. Read More >


Using Data Science to Solve Society's Problems

In the Data Science Bowl, researchers work on real problems to develop solutions that will benefit society. This year's competition focused on heart disease. Read More >


Business Must Embrace and Master New Technologies

A report says that the majority of respondents think the pace of technology in their industry will grow at a rapid or unprecedented pace in the next three years. Read More >


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