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10 All-time Great Ad Lines

U.S. companies spend more than $400 billion dollars a year on advertising and marketing, but very few examples cross into the broader culture to become iconic catch phrases or punch lines. Ranker.com has come up with ten all-time great company slogans and taglines. These are brainstorms that have stood the test of time – to the point where the words have been repeated so often that consumers... Read More >

 
 

Tablets Alone Won't Remake Publishing

iPad and Kindle editions can't save e-publishing unless a better pricing model emerges. Read More >

 
 

Social Media For Public Safety

Government increasingly relies on social media tools to manage disasters. Read More >

 
 

Social Media Influence On Purchasing Overrated

Social media influence consumer decisions, but not as much you might think&#151at least not yet. As customers flock to the Internet for research, the most popular sites remain those with advice from established reviewers and experts, according to a survey from the Cone Online Influence Trend Tracker. In other words, we’re more inclined to trust the mainstream media than advice from Aunt... Read More >

 
 

Social Media Costs Companies Bigtime

Social media content created by and for your business could expose you to litigation, trash your reputation, and hurt the bottom line. Symantec's 2011 Social Media Protection Flash Poll shows that in the past year, the typical enterprise had nine social-media related incidents, such as employees posting confidential information to Facebook profiles; nearly all of these companies suffered some... Read More >

 
 
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