Second Life: Is Business Ready For Virtual Worlds?

By David F. Carr  |  Posted 2007-03-01 Email Print this article Print
 
 
 
 
 
 
 

Real-world companies such as American Apparel, IBM, Starwood Hotels and Toyota are exploring whether 3D virtual communities can be adapted to serve business—and whether they are an effective place to do market research and collaborate on projects, an

Story Guide:

Second Life: Is Business Ready For Virtual Worlds?
Real-world companies such as American Apparel, IBM, Starwood Hotels and Toyota are exploring whether 3D virtual communities can be adapted to serve business--and whether they are an effective place to do market research, collaborate on projects, and sell goods and services.

Second Life Insiders
Philip Rosedale, founder of Second Life, is a pioneer in the development of streaming media technology.

Virtual Growing Pains
When Linden Lab outlined a growth path for Second Life, it found that getting everyone on the same virtual page wasn't easy.

The Anatomy of Second Life
A look at how the virtual world works.

Tapping into Virtual Marketing
Starwood Hotels demonstrates a relatively low-cost market research experiment in a new Internet medium.

Cost Out a 3D/Virtual Training System
Want to create a virtual campus for employee training? Cost out a virtual/3D training system for your business.

Question: Do you think virtual worlds such as Second Life are a place for real-world companies to do business? Write to us: baseline@ziffdavis.com

Next page: Is Business Ready For Second Life



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David F. Carr David F. Carr is the Technology Editor for Baseline Magazine, a Ziff Davis publication focused on information technology and its management, with an emphasis on measurable, bottom-line results. He wrote two of Baseline's cover stories focused on the role of technology in disaster recovery, one focused on the response to the tsunami in Indonesia and another on the City of New Orleans after Hurricane Katrina.David has been the author or co-author of many Baseline Case Dissections on corporate technology successes and failures (such as the role of Kmart's inept supply chain implementation in its decline versus Wal-Mart or the successful use of technology to create new market opportunities for office furniture maker Herman Miller). He has also written about the FAA's halting attempts to modernize air traffic control, and in 2003 he traveled to Sierra Leone and Liberia to report on the role of technology in United Nations peacekeeping.David joined Baseline prior to the launch of the magazine in 2001 and helped define popular elements of the magazine such as Gotcha!, which offers cautionary tales about technology pitfalls and how to avoid them.
 
 
 
 
 
 

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