How Ineffective Content Practices Hurt Business

By Dennis McCafferty  |  Posted 2016-05-09 Email

Poor content management practices are triggering a number of work process problems, including delays in retrieving content and duplicated tasks, according to a recent survey from the Association for Information and Image Management (AIIM). The resulting "Information Management: State of the Industry 2016" report reveals that many survey respondents described their current email, file-sharing and electronic records systems as "chaotic." To address this, a significant number of organizations are seeking to expand their enterprise content management (ECM) capabilities. However, IT teams are encountering a variety of obstacles that keep these efforts from getting off the ground, forcing businesses to depend on relatively outdated file-sharing systems for content needs. "Many [organizations] are facing user adoption issues and file-shares that simply won't go away," according to the report. "Others are struggling to extend the defined governance of established on-premise systems with the more open and user-friendly approach of cloud file-share and sync services. … It is a struggle for many to create and enforce information governance policies, and there is near universal agreement that email is still the big untagged, ungoverned, high-risk content type." More than 260 members of the AIIM community took part in the research. AIIM is a global non-profit organization that provides independent research, education and certification programs to information professionals. (Note to readers: The link above leads to an executive summary. The complete report is available through an AIIM professional membership, which costs $169.)

Dennis McCafferty is a freelance writer for Baseline Magazine.

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