Why Companies Want Employees to Use Custom Apps

By Dennis McCafferty  |  Posted 2016-04-20 Email

Businesses are greatly increasing efforts to encourage their employees to adopt customized mobile apps, according to a recent survey from Apperian. The "2016 Executive Enterprise Mobility Report" reveals that nearly all the organizations surveyed are equipping salaried staffers with these apps, and many are doing the same for contract workers and business partners. Overall satisfaction levels with the results remain lukewarm, but that's starting to change. To encourage more adoption of custom mobile apps, a number of companies are launching internal enterprise app stores and opening up help desks dedicated specifically to mobile users. With this approach, they hope to improve business processes, increase productivity and raise employee satisfaction levels. "Custom apps connect employees to enterprise systems so they can be productive from anywhere," according to the report. "An increasing number of companies push a large set of apps to employees, with greater emphasis on productivity apps. … Advancing enterprise mobility management technologies are enabling companies to support users outside their organizations—such as contractors—with apps that matter." 100 professionals took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters