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Navigating Successfully in an App-Centric World

By Samuel Greengard
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    Navigating Successfully in an App-Centric World

    Navigating Successfully in an App-Centric World

    Organizations are using apps to streamline core business processes and drive productivity. Apps are expanding beyond customers to include partners and others.

As mobility has moved into the center of the enterprise, business and IT leaders have been forced to shift their focus to an app-centric environment. This means creating new apps, updating existing apps and managing all the apps, which includes building in robust security protections. A new report from Apperian, "2015 Enterprise Mobile App Trend Report," examined nearly two million app deployments across hundreds of thousands of enterprise users. It found that mobile apps are rapidly expanding beyond external customers and encompassing partners, dealers, contract workers and others. Organizations are using these apps to streamline core business processes and drive productivity. "While there are examples of successful apps deployed across entire enterprises, [there are] some remarkably innovative apps that are fundamentally changing how business is done—even when only one or two apps are deployed to smaller organizations or single teams," said Mark Lorion, CMO at Apperian. Among the key findings: Companies are developing portfolios and mobile apps to serve their workforce, and these apps tend to revolve around function rather than industry-related or companywide initiatives. Not surprisingly, technology organizations lead the way in deploying mobile apps.

This article was originally published on 2016-02-09
Samuel Greengard writes about business and technology for Baseline, CIO Insight and other publications. His most recent book is The Internet of Things (MIT Press, 2015).
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