Navigating Successfully in an App-Centric World
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Navigating Successfully in an App-Centric World
Organizations are using apps to streamline core business processes and drive productivity. Apps are expanding beyond customers to include partners and others. -
Apps Proliferate
The median number of mobile apps that organizations use is 13. However, those that have an enterprise mobile app program in place use an average of 35. -
Apps Everywhere
Some companies have portfolios that include more than 100 mobile apps, and a few organizations have several hundred apps in place. -
Mobile App Leaders
Technology: 26.3%, IT services and consulting: 11.1%, Public sector: 11%, Financial services: 8.4%, Health care: 7.4% -
Mobile App Laggards
Retail/wholesale: 1.0%, Real estate: 1.1%, Automotive: 1.1%, Insurance: 2%, Media: 4.0% -
OS Breakdown
Overall, 73.1% of apps are created for iOS devices, 26.5% for Android and 0.3% for Windows. -
Top App Functions
Sales and marketing: 17.7%, Field services: 15.3%, HR: 14%, Office productivity: 11.8%, IT utility: 11.5% -
Least Popular Apps
Collaboration: 4.4%, Directory: 4.4%, Travel: 4.8%, Health care: 5.8% , Content management: 10.3% -
Best Practices
Leaders focus on creating a strong portfolio of apps that reduce friction and distance to users. They also create a steady pipeline of app ideas. -
Recommendations
Develop apps that matter to users, make it easy for users to get apps, use analytics to nurture apps that matter, and devote adequate and ongoing resources to these tasks.
As mobility has moved into the center of the enterprise, business and IT leaders have been forced to shift their focus to an app-centric environment. This means creating new apps, updating existing apps and managing all the apps, which includes building in robust security protections. A new report from Apperian, "2015 Enterprise Mobile App Trend Report," examined nearly two million app deployments across hundreds of thousands of enterprise users. It found that mobile apps are rapidly expanding beyond external customers and encompassing partners, dealers, contract workers and others. Organizations are using these apps to streamline core business processes and drive productivity. "While there are examples of successful apps deployed across entire enterprises, [there are] some remarkably innovative apps that are fundamentally changing how business is done—even when only one or two apps are deployed to smaller organizations or single teams," said Mark Lorion, CMO at Apperian. Among the key findings: Companies are developing portfolios and mobile apps to serve their workforce, and these apps tend to revolve around function rather than industry-related or companywide initiatives. Not surprisingly, technology organizations lead the way in deploying mobile apps.