How the App Economy Is Changing Business

By Dennis McCafferty  |  Posted 2015-07-15 Email

The majority of organizations envision themselves transitioning to a software-driven enterprise model—thus creating what's called an "app economy"—in the near future, according to a recent survey conducted by Oxford Economics for CA Technologies. The resulting report, "The Battle for Competitive Advantage in the App Economy," indicates that in order to make this change, companies are increasing their investments in mobile and API-enabled tech tools. In doing so, they seek to increase market share, while better developing new products and services. The biggest winner here (other than companies that distinguish themselves in this new environment) will be customers, who will benefit from a vastly improved buying experience. "A new kind of company, the software-driven enterprise, is redefining business strategy and performance," according to the report. "Across industries and around the world, these companies are leaders in the accelerating application economy, where code is king, and competitive differentiation depends on customer-pleasing apps and advanced development methods." A total of 200 senior business and IT executives who are involved in—or aware of—their company's advanced software strategies took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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