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Consumer-Facing Apps Help Attract & Keep Customers

As digital business moves into the mainstream, a growing number of executives recognize the fact that software applications play a prominent role in attracting, servicing and retaining customers. What's more, as the environment heats up, these apps are critical to achieving a competitive advantage and boosting customer loyalty. A recently released study conducted by Zogby Analytics on behalf of... Read More >

 
 

'Appdiction' Changes How We Work, Play and Relate

The overwhelming presence of business and personal mobile applications in our lives has reached a state of "appdiction," according to a recent survey from the Apigee Institute and Stanford University's Mobile Innovation Group (MIG). Findings reveal that a significant number of smartphone users plan to spend even more time on their mobile devices than they already do, while also increasing the... Read More >

 
 

Managing Security in Today's App Economy

Cyber-security has emerged as a major challenge for businesses large and small. It increasingly impacts e-commerce, data management, employee collaboration, and a variety of other tasks and processes. In the end, it affects company growth and bottom-line results. A recently released study conducted by research firm Vanson Bourne and sponsored by CA Technologies, "8 Steps to Modernize Security for... Read More >

 
 

Software-Driven Businesses Need New App Strategies

Transforming into a software-driven business is not easy, as many companies are trying to compete with applications that are better suited to the last century. Read More >

 
 

Professionals Want to Choose Their Own Work Apps

Despite a number of reports revealing high levels of stress among professionals due to always-on technology connectivity, employees who use a large number of work apps are actually happier on the job than those who don't, according to a recent survey from Softchoice. The accompanying report, "Tech Overload Is Overblown: Cloud Apps & the Happiness Effect," indicates that much of the... Read More >

 
 
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