Brand Building: 10 Companies That Do It Right

Brand Building: 10 Companies That Do It Right

Brand Building: 10 Companies That Do It Right

Apple's nation of addicted users admire its unified, simplistic design. When its NYC flagship store opened, the line was half a mile long. 
In the hyper-competitive world of business, having a strong brand can mean the difference between being a multibillion-dollar enterprise whose logo is recognized around the world and going the way of the Betamax. Competition is tough, and up-and-coming companies need marketing savvy to survive. And for technology companies struggling to make it in a lightening-fast industry, standing out is even more important as many others are likely offering a similar product or technology. Companies need eye-catching logos, clever marketing and advertising that stays with the consumer. With this in mind, has compiled a list of great brands that start-ups of all industries can emulate as they grow. is a site dedicated to declaring superlatives within the worlds of film, TV, music, games, sports, automobiles, books and technology. For more about the list, click here.
Dennis McCafferty is a freelance writer for Baseline Magazine.

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