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How to Become a Business That People Hate

The American Customer Satisfaction Index ranks businesses on a 0-to-100 scale. A common denominator on the ones that got low scores is a disregard for customers.  Read More >

 
 

Data Analytics Helps Amnesty International Belgium

The international human rights organization uses data analytics to examine donor behavior patterns, tailor messages and gauge the effectiveness of campaigns. Read More >

 
 

Innovative Technologies Can Alienate Customers

Companies run the risk of alienating their customers if they go out of bounds with their use of three high-profile emerging technologies: 3D printing, drones and wearable tech. A recent survey from the Chubb Group of Insurance Companies reveals that consumers generally harbor major concerns about how the organizational use of these innovative technologies will affect their safety and privacy.... Read More >

 
 

Integrated Sales Data Provides Business Insights

Payment processing company Vantiv builds an integrated data source to gain strategic business insights, including a consolidated view of sales and results. Read More >

 
 

How to Have Killer Social Media Engagements

Here's a social media tip: Go beyond marketing and PR. Truly connect with customers on Twitter, Facebook, Google+, Pinterest and other social media sites. Read More >

 
 
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