CRM Archives


Tech Drivers that Create a Good User Experience

Only a minority of organizations are able to provide a very good user experience (UX), so IT and line-of-business leaders are turning to a number of emerging technologies to improve these interactions, according to a recent survey from UserTesting. The accompanying "2017 UX and User Research Industry Survey Report" predicts that artificial intelligence (AI) will likely have the biggest impact in... Read More >


How Aging Commerce Systems Hurt Business

The majority of B2B companies are still relying on tech-driven commerce systems that are at least two years old, according to a recent survey from CloudCraze. The resulting report, "The B2B Digital Commerce Imperative," states that the unavailability of more current systems is keeping many businesses from resolving their customers' pain points. In addition, a reluctance to innovate and... Read More >


Creating a Digitally Driven Customer Experience

While top marketing executives said their organization is making strides in collecting and processing customer-related data, they admit that they have a long way to go in developing the kind of digitally driven customer experience that's needed today, according to a recent survey from the Chief Marketing Officer (CMO) Council and IBM. The accompanying report, "Connected Interaction to Power Brand... Read More >


Chatbot & AI Help Mall Engage Guests, Build Brand

Mall of America implements an intelligent engagement platform that incorporates artificial intelligence to help visitors customize their shopping experiences. Read More >


Hotline Uses CRM App to Fight Domestic Violence

The National Domestic Violence Hotline relies on a cloud-based customer service app to help a growing number of victims of abusive relationships. Read More >


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