CRM Archives
Firms Scramble to Improve the Customer Experience
In the social media age, organizations are gaining an increasing awareness of and appreciation for the importance of their customers. As a result, these businesses are pursuing newer and better tech tools to understand consumer preferences and behaviors. Realizing that the stakes are high, these companies are trying to create the greatest customer experience they can, according to a recent survey... Read More >
Ten Ways to Disarm Angry Customers
In this age in which so many people post virtually everything about their experiences on social media, good customer service matters more than ever. After all, research indicates that customers are five times more likely to share a bad experience than a good one. That's why you and your colleagues—regardless of your job description— should keep the following tips in mind when dealing... Read More >
Six Tips to Increase Customer Loyalty
To support customer needs 24 hours a day, your IT team must work closely with your customer service representatives. Read More >
Ten Ways to Build a Customer Culture
Selling products is about more than just the products themselves. Companies that constantly land and keep customers cultivate a culture of service excellence that's practiced organizationwide. The book Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet (Evolve Publishing, available now, www.upliftingService.com) examines the components of this... Read More >
Most Americans Don't Trust the Internet
Most Americans don’t trust information they find on the Internet, and many say they are not as satisfied as they’d like to be with the information they find online, according to the results of a recent survey commissioned by Mancx.com, a Website for sharing business information. The survey finds that heavy-handed advertising and outdated information can damage a Website’s credibility, and... Read More >
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