CRM Archives


Enhancing Customer Experience Requires IT Support

Nearly every organization knows that it derives business value from improving the way it engages with customers, regardless of whether that interaction takes place online, over the phone or in person. However, only a minority of executives say their company is actually achieving optimal levels of customer experience, according to a recent survey from the Temkin Group. But that's starting to... Read More >


Using Advanced Tech to Measure Customer Experience

Companies that can differentiate themselves will be the ones that can derive value and drive customer engagement based on data analysis of emotional responses. Read More >


'Internet of Customers' Is Focus of Dreamforce

At Dreamforce, attendees were greeted by a banner displaying the event's "Internet of customers" catchphrase, highlighting a new way to connect with customers. Read More >


Social Media Helps Build Bridges to Customers

JetBlue and the UN Foundation are just two of the organizations that use social media tools to engage their customers in personal, creative and holistic ways. Read More >


Social Media Gives Companies Positive ROI

Innovative companies are flocking to social media as if it were some kind of superpower. Unlike a comic book hero, however, social media provides very real benefits. Many U.S. companies are getting tangible, positive ROI from their social media efforts, according to a recent survey from Tata Consultancy Services. And organizations that are fully exploiting all of social media's potential are... Read More >


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