CRM Archives


Philadelphia Debuts App to Connect With Citizens

A new customer relationship management app, dubbed Philly311, enables the city's government and citizens to communicate in a more collaborative, productive way. Read More >


Data-Driven Marketing Fuels Customer Connectivity

Most organizations interact with both existing and potential customers through their marketing and advertising initiatives. More than ever, company leaders are looking to improve these efforts with data-driven advances, according to a recent survey from GlobalDMA and the Winterberry Group. The accompanying report, "The Global Review of Data-Driven Marketing and Advertising," states that an... Read More >


Greyhound Rolls Forward With an IT Transformation

The iconic bus transportation company revamps its IT architecture in a multiyear initiative to accommodate an increasingly demanding business environment. Read More >


Vistaprint Builds a Better Help Desk

At a global e-commerce firm that produces marketing materials, the need to improve ticketing and help desk processes led to a revamp of internal capabilities. Read More >


Mobile Field Service App Pumps Up Efficiency

Westmor optimized service delivery, improved profitability and boosted customer satisfaction by mobilizing and automating processes and reducing redundancies.  Read More >


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