CRM Archives


It's All About the Customer at Hilton

Hilton Worldwide has turned what was once a trite business maxim—customer experience—into a powerful, and apparently hard to replicate, business strategy. Read More >


Cloud-Based CRM System Helps REI Plan Adventures

A company that plans adventure trips turns to a cloud-based CRM system to eliminate paper, improve customer satisfaction, save money and increase business. Read More >


AI Helps North Face Get Personal With Customers

The clothing and equipment retailer turned to AI and natural conversation to accelerate the online shopping process and provide personalized recommendations. Read More >


Consumers Want a Personalized Customer Experience

A significant percentage of consumers around the world prefer digital channels over traditional ones when contacting their technology brands, according to a survey from Xerox. The resulting report, "The State of Customer Service 2015," indicates that digital contact options are most likely to satisfy customers when they're asking about products, resolving issues or addressing other brand-related... Read More >


Eaton Taps the Power of Prescriptive Analytics

This multinational power management solutions company turned to analytics to get detailed information about market segments, pricing, branding and customers. Read More >


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