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Marketing Strategies Need a Digital Boost

Many organizations aren't doing enough with digital technologies to maximize the impact of marketing, according to a recent survey from Wipro Limited and Forbes Insights. You'd think that IT would be considered a prime candidate for input and support here, but many executives said the technology department is too busy to provide much help. "Executives today face a bewildering array of digital... Read More >

 
 

Plymouth Rock Puts Energy Into a New IT Platform

The energy provider built a new IT platform to increase bill accuracy, manage customers and accounts more effectively, and improve the way it works with brokers. Read More >

 
 

It's All About Behavior: What Makes People Tick?

Companies must drill down into usability issues—along with the way people adopt and use products—to fully understand what makes individuals tick … and click. Read More >

 
 

CEOs Want Strong Metrics on Marketing Activities

CEOs want marketing activities to be continuously measured and decision making to be based on metrics, so they can identify channels that convert the most sales. Read More >

 
 

Rationalizing the Sometimes Irrational Customer

Consumers can make emotional buying decisions, but analytics can help businesses better understand, and even predict, seemingly irrational customer behavior. Read More >

 
 
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