CRM Archives


12 Steps to Building Digital Trust

Weak ethical data practices can damage consumer trust in a brand, so companies must embed strong data ethics practices throughout decision-making processes.  Read More >


How IT Can Enhance the Customer Journey

In a perfect world, customers would pursue purchases from a store to a digital device to a traditional computer in a seamless manner, engaging with a company that is aware at all times of the customer's needs and preferences. But, so far, this ideal vision remains out of reach for most organizations, according to a recent survey from the Chief Marketing Officer (CMO) Council and SAP Hybris. CMOs... Read More >


Expert System Eases Crunch at Allstate Call Center

An intelligent virtual assistant gives agents easy access to an online knowledge base, eases the push into commercial markets and relieves call center overload. Read More >


Adopting a Customer-Centric Mindset

Savvy leaders emphasize human-centered design, which empathizes with their customers and citizens, and then redesigns services to improve their experience. Read More >


Global Web Shop Enhances the Customer Experience

QIAGEN's Web shop provides enhancements to the customer experience—advances that also increase sales—including the entire product portfolio and recommendations. Read More >


Manage your Newsletters: Login   Register My Newsletters