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It's All About Behavior: What Makes People Tick?

Companies must drill down into usability issues—along with the way people adopt and use products—to fully understand what makes individuals tick … and click. Read More >

 
 

CEOs Want Strong Metrics on Marketing Activities

CEOs want marketing activities to be continuously measured and decision making to be based on metrics, so they can identify channels that convert the most sales. Read More >

 
 

Rationalizing the Sometimes Irrational Customer

Consumers can make emotional buying decisions, but analytics can help businesses better understand, and even predict, seemingly irrational customer behavior. Read More >

 
 

How to Provide World-Class Customer Service

Businesses must tune into customer preferences, attitudes and needs, and, ultimately, construct a framework that provides personalized, relevant communication. Read More >

 
 

Big Data Raises Big Privacy Questions

New research outlines the challenges and responsibilities relating to data privacy. Striking a balance between business requirements and consumers' trust is key. Read More >

 
 
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