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Marketers Lack IT Tools to Fully Engage Customers

A significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from the Chief Marketing Officer (CMO) Council and RedPoint Global. The resulting report, "Empowering the Data-Driven Customer Strategy: Addressing Customer... Read More >

 
 

CMS Boosts Museum's Online Traffic and Revenue

As part of its digital transformation, The Henry Ford institution uses a CMS to create a strong Web presence that attracts visitors and generates revenue. Read More >

 
 

How Digital Strategy Gaps Hurt Customer Experience

The vast majority of companies recognize that digital customer experiences (CX) represent a make-or-break proposition in terms of competitive differentiation, but digital strategy shortcomings are limiting their ability to deliver, according to a recent survey from Dimension Data. The resulting "Global Customer Experience Benchmarking Report" indicates that very few organizations are able to... Read More >

 
 

Banking on AI to Offer Better Customer Service

Artificial intelligence enables virtual agents to learn by observation. That adaptive ability is what a Swedish bank is counting on to serve its customers. Read More >

 
 

How Marketers View the Future of Technology

Marketing executives are commanding an ever-growing piece of the IT budget, so it makes sense to get their take on which technologies are getting their attention. But it turns out that their take is a bit conflicted. A recent survey of 620 marketers from the United States, the United Kingdom, France, Germany and Australia, which was conducted by marketing software-maker Marketo, reports a notable... Read More >

 
 
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