CRM Archives


AI Helps North Face Get Personal With Customers

The clothing and equipment retailer turned to AI and natural conversation to accelerate the online shopping process and provide personalized recommendations. Read More >


Consumers Want a Personalized Customer Experience

A significant percentage of consumers around the world prefer digital channels over traditional ones when contacting their technology brands, according to a survey from Xerox. The resulting report, "The State of Customer Service 2015," indicates that digital contact options are most likely to satisfy customers when they're asking about products, resolving issues or addressing other brand-related... Read More >


Eaton Taps the Power of Prescriptive Analytics

This multinational power management solutions company turned to analytics to get detailed information about market segments, pricing, branding and customers. Read More >


Biotech Firm Deploys a Healthy Patient Platform

Shire implemented a sophisticated IT infrastructure to help patients learn about their condition, locate care providers and get reimbursed for their therapies. Read More >


IceMobile Heats Up Customer Loyalty

A global provider of loyalty services deploys API management tools to manage the integration between its backend systems and retailers' CRM, ERP and POS systems. Read More >


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