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LEGO Education Builds a Winning Marketing Strategy

The popular toy manufacturer deployed an automated solution integrated with its CRM system to boost its marketing capabilities and build a better sales model. Read More >

 
 

Georgia Aquarium Boosts Customer Engagement

The largest aquarium in the Western Hemisphere turns to a more sophisticated marketing strategy to improve the customer experience for its millions of visitors. Read More >

 
 

Changing Your Business Into a Social Business

Social business requires new thinking, including an ability to view the organization in a flatter, more horizontal way and a willingness to change workflows. Read More >

 
 

Tools That Can Help You Create a Customer Culture

While four out of five companies claim that their customer support is "superior," only 8 percent of consumers agree. For organizations that can't deliver on expectations, the fallout is severe: Unhappy shoppers typically will share their experience with nine to 15 people, and it takes 12 positive interactions to make up for one unresolved negative one. Meanwhile, businesses lose $289 per year for... Read More >

 
 

Home & Land Integrates CRM and Analytics

A provider of marketing services to the real estate industry turned to a sophisticated approach to increase sales: analytics and a cloud-based CRM system. Read More >

 
 
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