CRM Archives


CMS Boosts Museum's Online Traffic and Revenue

As part of its digital transformation, The Henry Ford institution uses a CMS to create a strong Web presence that attracts visitors and generates revenue. Read More >


How Digital Strategy Gaps Hurt Customer Experience

The vast majority of companies recognize that digital customer experiences (CX) represent a make-or-break proposition in terms of competitive differentiation, but digital strategy shortcomings are limiting their ability to deliver, according to a recent survey from Dimension Data. The resulting "Global Customer Experience Benchmarking Report" indicates that very few organizations are able to... Read More >


Banking on AI to Offer Better Customer Service

Artificial intelligence enables virtual agents to learn by observation. That adaptive ability is what a Swedish bank is counting on to serve its customers. Read More >


How Marketers View the Future of Technology

Marketing executives are commanding an ever-growing piece of the IT budget, so it makes sense to get their take on which technologies are getting their attention. But it turns out that their take is a bit conflicted. A recent survey of 620 marketers from the United States, the United Kingdom, France, Germany and Australia, which was conducted by marketing software-maker Marketo, reports a notable... Read More >


Data Breaches Affect Customer Loyalty

Online security is full of holes, according to a recent survey of 9,000 consumers in the United States and 10 other countries. Most consumers who are active online—nearly six out of 10— believe they will be a victim of a data breach at some point. In fact, many have already been affected: 21 percent have experienced fraudulent use of their financial information, and 14 percent have... Read More >


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