Snapshot :Who is MLB Advanced MediaBy Larry Barrett | Posted 2005-03-07 Email Print
The subsidiary responsible for operating the Web sites of 30 baseball teams must get a line on where its fans live before selling them video streams. Or else, it will run afoul of its lucrative TV deals.
MLB Advanced Media Base Case
Headquarters: 75 Ninth Ave., 5th Floor, New York, NY 10011
Telephone: (212) 485-3444
Business: New media division of Major League Baseball operates the league and team Web sites, online audio and video broadcasts of baseball games, and other e-commerce ventures.
Chief Technology Officer: Joe Choti
Financials in 2004: Reported sales of more than $130 million. Company declined to disclose whether it posted a profit or loss.
Challenge: Determine physical location of subscribers and would-be subscribers logging on to MLB Web sites for streaming media.
- Identify physical location of 99% of computers logging on to receive MLB.TV games over the Internet, up from 93% in 2003.
- Increase revenue to more than$175 million in 2005, from $130 million in 2004.
- Trim number of customers denied access to content to less than 50 a week, from 450 a week.
- Install digital video equipment at all 30 Major League Baseball stadiums by the end of the 2005 season, up from 20.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...