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Connecting the Customer Dots Is Vital to Business

1 month ago | by Tony Kontzer

Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don't make the effort to understand them. A recent study... Read More



  • Marketers Lack IT Tools to Fully Engage Customers
    A significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from...
  • CMS Boosts Museum's Online Traffic and Revenue
    As part of its digital transformation, The Henry Ford institution uses a CMS to create a strong Web presence that attracts visitors and generates revenue.
  • How Digital Strategy Gaps Hurt Customer Experience
    The vast majority of companies recognize that digital customer experiences (CX) represent a make-or-break proposition in terms of competitive differentiation, but digital strategy shortcomings are limiting their ability to deliver, according to a...
  • Banking on AI to Offer Better Customer Service
    Artificial intelligence enables virtual agents to learn by observation. That adaptive ability is what a Swedish bank is counting on to serve its customers.
  • How Marketers View the Future of Technology
    Marketing executives are commanding an ever-growing piece of the IT budget, so it makes sense to get their take on which technologies are getting their attention. But it turns out that their take is a bit conflicted. A recent survey of 620 marketers...
  • Data Breaches Affect Customer Loyalty
    Online security is full of holes, according to a recent survey of 9,000 consumers in the United States and 10 other countries. Most consumers who are active online—nearly six out of 10— believe they will be a victim of a data breach at...
  • Data Drives Healthy Results for Silverado
    A provider of health care services for the aged and memory-impaired adopts a more robust data framework to boost the quality of patient care and productivity.
  • Tech Drivers that Create a Good User Experience
    Only a minority of organizations are able to provide a very good user experience (UX), so IT and line-of-business leaders are turning to a number of emerging technologies to improve these interactions, according to a recent survey from UserTesting....
  • How Aging Commerce Systems Hurt Business
    The majority of B2B companies are still relying on tech-driven commerce systems that are at least two years old, according to a recent survey from CloudCraze. The resulting report, "The B2B Digital Commerce Imperative," states that the...
  • Creating a Digitally Driven Customer Experience
    While top marketing executives said their organization is making strides in collecting and processing customer-related data, they admit that they have a long way to go in developing the kind of digitally driven customer experience that's needed...

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