Your Web Presence Can Help—or Hurt—Your Job Search

By Dennis McCafferty  |  Posted 2015-08-27 Email

Job recruiters are increasingly relying on technology tools to do their jobs, according to a recent survey from Domain.ME. They are proactively researching whether a job candidate has a personal Website—especially a site that highlights the potential hire's personal side. In fact, an engaging online presence has become a game-changer in the recruitment process, as many survey respondents said they're more inclined to contact an applicant who has an appealing personal Website. However, an online persona can be a double-edged sword, as some types of posts—such as inappropriate photos or language, or negative comments about the current employer—are likely to eliminate candidates from consideration. So it's highly advisable to delete anything that could raise concerns with a potential employer and build a more professional and personable image online. "We are moving beyond the age of 'be careful what you post' and into an era of digital presence and savvy to differentiate yourself in the job market," said Predrag Lesic, CEO of Domain.ME. "While recruiters continue to scan social posts for red flags, they view digital assets as tools to better understand candidates and … make more informed hiring decisions. The candidate who offers that content has an advantage." A total of 300 U.S. human resources professionals who regularly manage staffing and recruiting for their organizations took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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