Tips for Using Social Media to Advance Your Career

 
 
By Dennis McCafferty  |  Posted 2013-09-25 Email Print this article Print
 
 
 
 
 
 
 
 

It really is a great time to pursue an IT career, especially if you're comfortable with two rules: First and foremost, you are responsible for your success. Companies can provide training and support, but employees are expected to take more initiative than ever in defining their roles and value statements. Here's the second rule: You can fast-track your self-directed journey if you make effective use of social media. The book Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play (Simon and Schuster/available) takes a deep dive into this subject. Best-selling author Marc Ostrofsky provides a large number of tips and takeaways to help you market "Brand You." Much of the advice focuses on social media--not as a frivolous distraction, but as a strategic tool. It's clear that technology professionals are well-positioned to take full advantage of social media, as the best practices listed here often dovetail with innate IT skill sets, such as inquisitiveness, resourcefulness and agility. Ostrofsky is an entrepreneur and investor who sold the domain name Business.com for $7.5 million, and runs a venture capital firm that created companies such as eTickets.

 
 
 
 
 
 
 
 
Dennis McCafferty is a freelance writer for Baseline Magazine.
 
 
 
 
 
 

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