Ten Ways to Boost Your LinkedIn Profile
While Twitter has gained momentum, LinkedIn remains the dominant social networking tool for professionals. It commands more than 259 million members in an estimated 200 nations and territories. Through an endless number of industry-themed discussion groups, the site presents great opportunities to "meet" and share insights with professionals in your field—engagements that can present you as a respected authority, which bodes well for an enhanced career profile. With this in mind, consider the following 10 best practices for boosting the effectiveness of your LinkedIn efforts. They were compiled by social media strategy consultant Neal Schaffer, author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (Wiley/available now). "LinkedIn is very different from other social media channels," Schaffer says. "It has a very influential, affluent and educated audience, with household incomes exceeding $100,000. It's a professionally geared site that's focused on the quality—rather than the quantity—of its users." Named a Forbes Top 50 Social Media Power Influencer two years in a row, Schaffer teaches as part of the Rutgers University Mini Social Media MBA Program and is founder of Maximize Social Business, an online resource for businesses to optimize the potential of social media.