How to Become an Influencer in Your Company

By Dennis McCafferty
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    Professionals become influencers by gaining the confidence of other influencers. So identify and align with decision-drivers who hold high-level positions or are key team members.

Professionals rarely get ahead by simply being capable "doers." They advance by establishing themselves as organizational influencers. In the recent book, Persuasion Equation: The Subtle Science of Getting Your Way (Amacom/available in May), author Mark Rodgers reveals how professionals can gain traction for their proposals, providing insights into how to turn a potential "no" into a likely "yes." To achieve this, professionals must introduce distinctive—and even bold—ideas that stand out among all the others being presented to management. They also need to earn the buy-in of those within their organization who are already considered major influencers, regardless of their rank. And professionals have to support their proposals with clearly defined strategies and metrics to make them bulletproof. In addition, there are subtle qualities of persuasive people—such as the way they conduct a meeting or engage a colleague in a one-on-one discussion—that help build collective support for their ideas and proposals. The following steps to becoming an influencer are adapted from the book. Rodgers is a principal partner of the Peak Performance Business Group, a consultancy and training company that specializes in effective persuasion and communications.

This article was originally published on 2015-05-12
Dennis McCafferty is a freelance writer for Baseline Magazine.
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