Being an 'Intrapreneur' Is Good for Your Career
What can you do when you feel stuck in your current job? Try unsticking yourself by taking advantage of a workplace trend that's transforming employees into "intrapreneurs": people who behave like entrepreneurs even though they are working for a large company. In a section of the recent book, Promote Yourself: The New Rules for Career Success (St. Martin's Press/Available Now), author Dan Schawbel illustrates how organizational leaders are encouraging staffers to launch new business ventures within the company. Typically, the finance, resources and personnel support are supplied in-house. Too good to be true? Not at all. In fact, Schawbel cites the following real-life examples from major corporate players that have reaped rewards from these intrapreneurial initiatives. He also offers a number of suggested best practices for those who are interested in pursuing such a program. Of course, this kind of effort isn't for those who are passive, complacent or highly risk-adverse. Schawbel is managing partner of Millennial Branding, a Gen Y research and consulting firm.