A Tech Divide Hurts Job Recruitment Efforts

By Dennis McCafferty  |  Posted 2014-11-06 Email

Technology has forever transformed the way companies recruit job candidates, but many still fall short in maximizing the advantages of IT innovation, according to a recent survey from CareerBuilder. This is turning off promising prospects, as they frequently cross potential employers off their list if they don't measure up. In today's tech-savvy society, candidates' impressions of an organization—especially in terms of the company's overall approach to technology—are strongly influenced by their job-hunting experience. Unfortunately, too many businesses aren't getting this message. "Technology can be your greatest ally or enemy when you're interacting with job candidates," says Rosemary Haefner, vice president of human resources at CareerBuilder. "Job seekers today expect the application process to be fast, informative, more personalized and mobile-optimized. The more in-demand a person's skill set is, the less likely that job seeker will be to jump through hoops. Companies that have a complex application process—and don't have the technology in place to routinely capture and re-engage candidates—are at a competitive disadvantage." Nearly 375 HR professionals and 320 job seekers took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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