What Workers Love and Hate About Social Media
Social media skills can make you more valuable on the job. You probably have a few ideas of what works best on these sites, too. A new survey from Careerbuilder looks at worker preferences for business-related social nets, and provides an overview of what companies are doing in this realm. More than 2,500 U.S. employers and nearly 4,500 U.S. workers took part in the online survey, which was conducted by Harris Interactive on behalf of Careerbuilder. Companies see business value in brand-building and customer interaction with mass audiences, and also increasingly use social media to check out potential new hires — so be careful about what you post on your own personal Facebook page (that practice may get harder for German companies under a proposed law, but it's still open season in the US). Social media sites may never completely superannuate old-school techniques such as in-person schmoozing and traditional advertising, but you need to make networking part of your personal skillset.