Nothing is as important to a professional as his or her reputation, and while it can take a lifetime to build a good one, a few moments can destroy it. It's important to realize that you and your organization are judged by the quality of your character. In the new book "The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career" (Amacom/Available in April), author Chris Komisarjevsky contends that a workplace reputation should be treated as an asset with tangible value. And it's not a matter of simply playing nice, he cautions. It's about coming up with a firm set of beliefs that will drive your day-to-day performance and interactions with colleagues--and sticking with them even if they present challenges. With this in mind, here are 10 questions you can ask yourself to evaluate how your colleagues and the overall organization perceive your reputation. Komisarjevsky is former CEO of Burson-Marsteller, a global communications firm. For more about the book, click here.
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