Reference ChecksBy Mel Duvall | Posted 2002-12-19 Email Print
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Dossier: When it comes to technology research, AMR succeeds by staying within niches.
Executives listed here are all users of AMR Research's services. Their willingness to talk has been confirmed by Baseline.
Project: Maker of private-label diapers hired AMR earlier this year to advise it on a supply chain strategy. It wanted advice on what technologies to use to prepare for industry developments in collaborative planning and forecasting.
Director, Corporate Communications
Project: Developer of project management software uses AMR to help shape its product strategy, and get a better understanding of the needs of potential clients.
Senior VP, Marketing
Project: Uses AMR and several other analyst firms to gain insights into market trends as well as to evaluate the company's product strategy. FrontRange provides help desk and contact management software.
Director, Supply Chain Process and Systems
Project: Gillette has been an AMR client for about 10 years. Uses the analyst firm to scope out vendors for specific projects, for market research, and for peer networking.
Vice President, Information Services
Project: Supplier of signage systems has used AMR Research for about three years. AMR has advised the company on installing a supply chain management system, a Windows 2000 rollout and a manufacturing execution system.
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Information Systems Account Manager
Project: Has used AMR for about two years, primarily for market research. Sees a need to make better use of firm's services.