Reference Checks

By Mel Duvall  |  Posted 2002-12-19 Print this article Print

Dossier: When it comes to technology research, AMR succeeds by staying within niches.

Reference Checks

Executives listed here are all users of AMR Research's services. Their willingness to talk has been confirmed by Baseline.

Wayne Nix
MIS Manager
(609) 395-9500
Project: Maker of private-label diapers hired AMR earlier this year to advise it on a supply chain strategy. It wanted advice on what technologies to use to prepare for industry developments in collaborative planning and forecasting.

Trudy Montgomery
Director, Corporate Communications
(415) 616-4000
Project: Developer of project management software uses AMR to help shape its product strategy, and get a better understanding of the needs of potential clients.

Jerry Lumpkin
Senior VP, Marketing
(719) 531-5007
Project: Uses AMR and several other analyst firms to gain insights into market trends as well as to evaluate the company's product strategy. FrontRange provides help desk and contact management software.

Jim McLaughlin
Director, Supply Chain Process and Systems
(617) 421-7000
Project: Gillette has been an AMR client for about 10 years. Uses the analyst firm to scope out vendors for specific projects, for market research, and for peer networking.

Steve Hammond
Vice President, Information Services
(865) 938-1511
Project: Supplier of signage systems has used AMR Research for about three years. AMR has advised the company on installing a supply chain management system, a Windows 2000 rollout and a manufacturing execution system.

Steve Troisi
Information Systems Account Manager
(602) 250-1000
Project: Has used AMR for about two years, primarily for market research. Sees a need to make better use of firm's services.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.


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