Antitrust is in the air with Google and Yahoo's "test" of combined search and advertising between the two companies. WASHINGTON
(Reuters) - The U.S. Justice Department is investigating possible
antitrust implications of Google's two-week test with Yahoo to combine
some of their Web search and advertising business, a source informed
about the matter told Reuters on Wednesday.
The Justice Department is concerned that the test may violate
antitrust law, the source said, adding that authorities "have initiated
an investigation" of it.
The source, who spoke on condition of anonymity, said some of the
government's concern focused on a telephone call from Google Chief
Executive Eric Schmidt to Yahoo Chief Executive Jerry Yang to offer
help in thwarting Microsoft's $44.6 billion takeover bid.
A second source said that the Justice Department was concerned about
a longer-term deal, and had an initial inquiry underway into the matter.
Google and Yahoo told Reuters they had told the Justice Department about their two-week test.
"We informed the Justice Department before we launched this test and
we have been responsive to their questions about it," said Google
spokesman Adam Kovacevich.
Yahoo spokeswoman Tracy Schmaler said: "Yahoo proactively kept the
Department of Justice informed of its intentions to conduct this
limited test with Google and have provided information to DOJ on the
nature of the test."
Justice Department spokeswoman Gina Talamona would only say that the department was "aware of the collaboration."
In the test, which ends this week, Yahoo uses Google's Web search
advertising system to sell ads alongside Web search results of Yahoo
users.
The initial test is small, covering only 3 percent of Web searches performed on Yahoo, the companies have said.
Google is the top search engine with 63 percent of searches, and No.
2 Yahoo has 17 percent, a combined 80 percent of the market, according
to ratings company Hitwise.
Philip Bromiley, who teaches law at the University of California at
Irvine, said that kind of clout meant that companies could sharply
raise rates it charges advertisers. "Any industry when you start to see
that kind of figure, you're going to have antitrust arguments," he said.
Yahoo President Susan Decker told Wall Street analysts, during a
conference call held Tuesday to discuss quarterly results, that it was
too early to say whether Yahoo would reach a deal to turn over some
part of the company's Web search advertising business to
rival-turned-Microsoft-counterweight Google.
"It's premature to speculate on what options we may ultimately
pursue or whether some form of arrangement might result," Decker said.
Google shares closed down 1.5 percent to $546.49 in regular trading
on Wednesday, while Yahoo finished down 1.6 percent to $28.08, both on
Nasdaq.
(Reporting by Diane Bartz; Editing by Tim Dobbyn)
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