Yahoo TimelineBy David F. Carr | Posted 2007-10-26 Email Print
Losing its lead in Internet traffic and ad revenue along with its chance to win the search market, Yahoo aims to reinvent itself. But with a slowing economy and downward forecasts for earnings, how bad are things for Yahoo? That could depend on Microsoft’s plans to buy the struggling Web portal.
Yahoo Web directory created by Jerry Yang and David Filo, two Stanford University PhD candidates, working on it in their spare time.
Yahoo Inc. formed with Tim Koogle as CEO and the cofounders in more informal leadership roles—Yang the company evangelist and Filo the hardcore techie.
Yahoo initial public offering. Stock rises 270 percent to $33 on first day of trading. Yahoo outsources keyword search to AltaVista.
Yahoo acquires Internet direct marketer Yoyodyne Entertainment.
Yahoo acquires GeoCities and Broadcast.com.
Yahoo shares hit an all-time high of $475 (adjusting for stock splits, about four times the stock's current level). Yahoo outsources keyword search to Google.
The dot-com bubble bursts, sending Yahoo shares to an all-time low of $8.11. Terry Semel takes over as Yahoo CEO and begins the process of rebuilding the company and forging new relationships with 2002 advertisers. At year-end, Yahoo announces acquisition of Inktomi search engine.
Yahoo acquires Overture, which pioneered the paid search marketing model from which Google now profits.
Google goes public, revealing just how lucrative search advertising can be. Yahoo replaces Google search with its own search engine, forms Yahoo Research arm to develop new technologies.
Yahoo celebrates 10- year anniversary. Acquires Flickr (photo sharing), Upcoming (social event calendar), Del.icio.us (bookmark sharing) and MusicMatch (music sharing).
Yahoo says Project Panama, a new search advertising platform, will be delivered in Q3—and incurs Wall Street's wrath when it delays launch until Q4. Yahoo reorganizes into three major operating groups: Advertiser & Publisher, Audience and Technology.
Terry Semel resigns as CEO and is replaced by cofounder Jerry Yang. Former CFO Sue Decker, who had been running the Advertiser & Publisher group, is named president.
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