Reference ChecksBy Joshua Weinberger | Posted 2003-03-01 Print
Dossier: The Texas-based bar-coding specialist is expanding its customer base and increasing its market presence. Is it because it's the only game in town?& Company Info">
CHICKEN OF THE SEA
Project: The tuna fish producer came to viaLink at the request of its broker, Crossmark, and regional supermarket chain Winn-Dixie. Implementation is imminent.
DREYER'S GRAND ICE CREAM
National Manager, SBT Development
Project: Tested the SBT concept back in 1999. Also runs viaLink for data synchronization with five retail chains.
Project: Uses viaLink with only one customer, and chooses to handle UCCnet compliance on its own.
Senior VP, Inventory Management
Project: Of three product-data options the retailer is offering its suppliers in the move to SBT, viaLink is "the preferred choice." Has two major markets up and running, plans for 1450 Big K stores and 60 Super K stores by July.
MARCAL PAPER MILLS
Project: The household-paper-products manufacturer signed on in fall 2002, and got under way in December. Has received training from viaLink on UCCnet requirements.
Snyder's of Hanover
Manager, Customer Service
(717) 632-4477 Ext. 5351
Project: So far, the pretzel-and-snack-food maker connects to three retailers through viaLink.
Project: The snack maker uses viaLink to maintain accurate retail promotions and pricing information, and for UCCnet services.
The executives listed here are all viaLink customers. Their willingness to talk has been confirmed by Baseline.
13155 Noel Road, Suite 700
Dallas, TX 75240
EXCHANGE: OTC BB
Named CEO in January. Joined viaLink in April 1999 after more than 14 years at EDS. Helped create a virtual-trading network within the food and consumer packaged-goods industry.
CTO, CIO, VP Operations
More than 29 years with the manufacturing, retail and grocery industries. Previously CIO at Unified Western Grocers.
The company's core product, syncLink, is a synchronized database of prices and product attributes. Advanced reporting service distribuLink handles complicated distributions. Scan-based trading (SBT) system sbtLink provides inventory data. Firm also registers products in the retail industry's UCCnet (the Uniform Code Council's not-for-profit data-synchronization subsidiary) and publishes items to UCCnet-enabled partners.
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