Unilever's Supply-Chain Diet - ' Unilever Base Case ' (
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Unilever Base Case
Headquarters: Joint-owned by Unilever PLC at Unilever House, Blackfriars, London EC4P 4BQ, United Kingdom; and Unilever NV at Weena 455, 3000 DK Rotterdam, The Netherlands
Phone: Unilever PLC +44-20-7822-5252; Unilever NV +31-10-217-4000
Business: Foods and home- and personal-care products ranging from spaghetti sauce and diet drinks to laundry soap and deodorant
Chief Information Officer: Peter Slator
Financials in 2001: $46.7 billion in sales; $6.5 billion operating profit; $3.5 billion net income
Challenge faced: Make a 279,000-employee conglomerate that sells 900 consumer brands in 150 countries act like one fast, smart, coherent company
Baseline Goals, by 2004:
Sell off 1,200 brands to focus on 400 high-growth products
Grow sales at least 5% every year
Increase operating margins to an average of at least 16%
Projects: Supply Chain 
