Unilever Base Case

By Kim S. Nash  |  Posted 2002-06-15 Email Print this article Print
 
 
 
 
 
 
 

The consumer heavyweight has already divested 700 non-core brands—and it's not nearly done. Efficiency in its supply chain is a top goal.

Unilever Base Case

Headquarters: Joint-owned by Unilever PLC at Unilever House, Blackfriars, London EC4P 4BQ, United Kingdom; and Unilever NV at Weena 455, 3000 DK Rotterdam, The Netherlands

Phone: Unilever PLC +44-20-7822-5252; Unilever NV +31-10-217-4000

Business: Foods and home- and personal-care products ranging from spaghetti sauce and diet drinks to laundry soap and deodorant

Chief Information Officer: Peter Slator

Financials in 2001: $46.7 billion in sales; $6.5 billion operating profit; $3.5 billion net income

Challenge faced: Make a 279,000-employee conglomerate that sells 900 consumer brands in 150 countries act like one fast, smart, coherent company

Baseline Goals, by 2004:

  • Sell off 1,200 brands to focus on 400 high-growth products
  • Grow sales at least 5% every year
  • Increase operating margins to an average of at least 16%


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    Senior Writer
    Kim_Nash@ziffdavisenterprise.com
    Kim has covered the business of technology for 14 years, doing investigative work and writing about legal issues in the industry, including Microsoft Corp.'s antitrust trial. She has won numerous awards and has a B.S. degree in journalism from Boston University.
     
     
     
     
     
     

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