Starbucks Base CaseBy Tom Steinert-Threlkeld | Posted 2003-04-17 Print
Starbucks' wireless networks aren't just for latte lovers. Managers also get to spend more time in stores.
Starbucks Base Case
Headquarters: 2401 Utah Ave. S., Seattle, WA 98134
Phone: (206) 447-1575
Business: Operates 5,886 coffee outlets in approximately 25 countries, with shops found on street corners as well as in airport terminals, supermarkets and office buildings
Chief Information Officer: James Snook, vice president of information technology, enterprise architecture
Financials: Revenue of $3.3 billion in fiscal 2002; net income of $215.1 million, or 6.5% of revenue
Challenge: Find ways to boost the productivity of its stores, through development of new coffee-related products and through technology such as wireless Internet access, Internet ordering and prepaid Starbucks cards
- Improve productivity of district managers, helping lower store operating expenses from 38% of revenue
- Boost growth of sales at existing stores, from 6% a year
- Maintain or increase systemwide sales growth, from 26% a year
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