Three Key Focus AreasBy Baselinemag | Posted 2002-12-01 Email Print
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Garry Kelly must help return the $41 billion department-store retailer to health, while simultaneously digesting a $1.6 billion direct-sales operation.
Three Key Focus Areas
"The trick will be to take advantage of Sears' size without losing the culture and nimbleness that got Lands' End where it is in the first place," says Erin Kinikin, a vice president at technology advisory firm Giga Information Group.
If the pair decides integration is the way to go, Sears will need to merge distribution centers, reduce staffing levels, and pay attention to its reverse logistics processits system of handling product returns, says Peterson.
"The new trend is toward enterprise data warehouses," Shultz says. "Retailers learned from the failed dot-coms, where online business was kept separate from brick-and-mortar business. They didn't think in terms of their customers."