Radio Shack Base CaseBy Sean Gallagher | Posted 2002-04-15 Print
Until recently, electronics retailer RadioShack delivered product information to its 2,100 franchise dealers by snail mail. What took so long to build an extranet?
Radio Shack Base Case
Headquarters: 100 Throckmorton St., Suite 1800, Fort Worth, TX 76102
Phone: (817) 415-3700
Business: Consumer electronics retailer with 7,200 stores, including 5,100 company stores and another 2,100 dealer/franchise outlets
Chief Information Officer: Evelyn Follitt
Recent financials: $4.77 billion in 2001
Challenge: To cut costs by reducing mass mailings to 2,100 franchise stores
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