Radio Shack Base CaseBy Sean Gallagher | Posted 2002-04-15 Email Print
Until recently, electronics retailer RadioShack delivered product information to its 2,100 franchise dealers by snail mail. What took so long to build an extranet?
Radio Shack Base Case
Headquarters: 100 Throckmorton St., Suite 1800, Fort Worth, TX 76102
Phone: (817) 415-3700
Business: Consumer electronics retailer with 7,200 stores, including 5,100 company stores and another 2,100 dealer/franchise outlets
Chief Information Officer: Evelyn Follitt
Recent financials: $4.77 billion in 2001
Challenge: To cut costs by reducing mass mailings to 2,100 franchise stores
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