Prada Case Dissection

By Baselinemag  |  Posted 2002-12-17 Email Print this article Print
 
 
 
 
 
 
 

When you're selling a $500 scarf, the scarf is the last thing you sell. First, you persuade the customer your products are worth that kind of price. After that, you never let the customer go. But apparently Prada forgot to convince its floor sales force t

 
 
 
 
 
 
 
 
 
 
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