dcsimg
 
 

Prada Case Dissection

By Baselinemag  |  Posted 2002-12-17 Print this article Print
 
 
 
 
 

When you're selling a $500 scarf, the scarf is the last thing you sell. First, you persuade the customer your products are worth that kind of price. After that, you never let the customer go. But apparently Prada forgot to convince its floor sales force t

 


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that baselinemag.com may send you Baselinemag offers via email, phone and text message, as well as email offers about other products and services that Baselinemag believes may be of interest to you. Baselinemag will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit