MCDONALDBy Larry Barrett | Posted 2003-07-02 Email Print
McDonald's planned to spend $1 billion over five years to tie all its operations in to a real-time digital network, but the project failed before it even got off the ground.
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Chief Executive Officer
The trusted corporate executive, Cantalupo, who headed McDonald's in the 1990s, was lured out of retirement in January in the hopes of improving McDonald's flagging fortunes. Cantalupo announced immediately upon his return the discontinuation of Innovate.
Former Chief Executive Officer
He was the man behind McDonald's moves. He approved the initial Innovate analysis, development and investment. But critics say his frenzied expansion and acquisition strategy eroded profit margins and distracted McDonald's from its core operational strength. Greenburg resigned in December.
Chief Information Officer
As the McDonald's point-man on Innovate, he collaborated with consultants and his own information systems staff to design and develop the real-time digital information network.
A former McDonald's restaurant manager trainee, Skinner was appointed vice chairman in December. He sent the memo to employees that Innovate was being shut down.
Manager of Innovate Leadership Team
The Australian-born Frawley, along with Weick, oversaw the day-to-day progress of Innovate through its initial development. Frawley told colleagues Innovate was "the greatest experience of my professional life."
President, Business Development Group
Another fast-rising, foreign-born executive, the Swede is currently in charge of McDonald's growth initiatives.
President and CEO, The Mpower Group
A trusted advisor, Raheja's Mpower Group provided "sourcing" consulting to McDonald's, helping the company select the technology vendors and system integrators for Innovate.
Former CIO, McDonald's
The long-time information chief oversaw the development and implementation of many McDonald's systems, including the point-of-sale system in use today, He says building and managing McDonald's systems ranks as one of the greatest challenges in his career.
Senior Analyst, Burton Group
The former network and security architect at McDonald's says that if the company is to thrive it needs managers who better understand the risks and rewards of technology.
Independent McDonald's Owner/Operator
A self-proclaimed "squeaky wheel," Steinig owns and operates four franchises in the Miami area.